Proven Communications Leader

A creative and tenacious bilingual reporter with a nose for hard news

SUMMARY: Expert promotional writer with a knack for sharpening organizational messaging and expanding audience reach. Determined, tech-savvy multitasker devoted to clear and impactful storytelling.
With more than seven years of experience in the communications field, Michelle has worked in five newsrooms across four states in the U.S. and is proficient in broadcast and newspaper reporting. Michelle has won numerous newsroom and regional awards for her reporting and diligent news-gathering skills. She prides herself on her natural ability to quickly build strong relationships within a community.

Michelle is no stranger to being in front of cameras as she once had her own tech show on Mi Casa Broadcasting network called The State of Techsus. She is also incredibly social media savvy and has livestreamed directly from the scene using a variety of online digital tools. This makes her an asset to any media outlet as she has experience in print, radio and television.

Michelle earned her bachelor’s degree in Journalism at the University of Houston. She most recently covered lifestyle topics for the Houston Chronicle. Prior to that, Michelle worked at the Yakima Herald-Republic, the Garden Island newspaper and the Las Vegas Review-Journal. As a senior, Michelle wrote for the The Daily Cougar, UH’s student-run newspaper.

She has been contributing to blogs for more than 15 years. Her hobbies include crocheting, long-form improvisational comedy, playing video games, watching movies, camping and hiking.

You can contact Michelle below or via Twitter @Cephira.

Michelle Iracheta
Houston, Texas •

Key Qualifications

• Quickly build strong community partnerships that amplify organizational goals to reach larger audiences. Develop abiding relationships with an array of helpful sources and contacts.
• On the vanguard of technology; always looking for ways to exploit the possibilities of digital media. A history of driving results through stellar content creation and energetic social media strategizing.
• Researcher and writer with an ability to find stories where others don’t see them. Leverage lessons learned and communication skills acquired during a successful tenure in daily newspaper reporting.
• Versed in a variety of production software, including Adobe Creative Cloud Suite, WordPress, and Wix website builder, with working knowledge of HTML and CSS. Fluent written and spoken Spanish.